For the first time ever, Nintendo will run an ad during the Super Bowl. The 30-second spot, which along with a 90-second spot can be viewed at https://www.youtube.com/nintendo, builds on the worldwide excitement for the new Nintendo Switch video game system and The Legend of Zelda: Breath of the Wild game, both of which launch March 3.
The star of the ad, which is scheduled to run during the game’s fourth quarter, is Nintendo Switch, which combines the power of a home console with the mobility of a hand-held video game system for seamless gameplay anytime, anywhere. The ad also shows off The Legend of Zelda: Breath of the Wild, which breaks conventions to become the next defining moment in the classic franchise.
The extended cut features Nintendo Switch games including The Legend of Zelda: Breath of the Wild (March 3), 1-2-Switch (March 3) Mario Kart 8 Deluxe (April), ARMS (spring), Splatoon 2 (summer), Just Dance 2017 from Ubisoft (March 3) and Ultra Street Fighter II: The Final Challengers from Capcom (launch timing TBD). Nintendo Switch launches March 3, 2017 and will be available at a suggested retail price of $399.99.