It's Persona 4 Arena Ultimax launch day!

Irvine, Calif. -- Sept. 30, 2014 -- It's Sho Time! The P-1 Climax fighting tournament is officially open as Persona 4 Arena Ultimax, the fighting game from ATLUS and Arc System Works is available in stores and as a digital download beginning today for the PlayStation®3 computer entertainment system and Xbox 360®. Today also marks the beginning of the free download period for the DLC playable characters, Adachi and Marie. 

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In P4AU, the characters from Persona 4 and Persona 3 once again find themselves teaming up to face off in the P-1 Climax, a series of battles which must be won before the world ends. The original cast of characters from Persona 3 and 4 are back to discover the mastermind behind the whole tournament, while a few new faces join the fight, including Junpei Iori, Yukari Takeba, Rise Kujikawa, and more. But standing in their way is the dual katana-wielding Sho Minazuki, a huge threat to everyone involved in the P-1 Climax. Worse yet, there's a Sho lookalike who can wield a Persona... 

In addition to the story mode, players can also challenge themselves in Arcade Mode, Score Attack Mode, Golden Arena Mode, which lets players earn experience and customize their fighter with skills. And of course, P4AU features a robust set of local or online competitive multiplayer. 

P4AU also has extensive plans for DLC. Playable characters Adachi and Marie are being offered for free until Oct. 7, and the Adachi DLC will include the add-on story segment, Episode: Adachi. Third playable character Margaret will be on sale for $4.99 beginning Oct. 7, when Adachi and Marie revert to the same price. In addition to the characters, the original story of P4A is available for $9.99, along with a host of customization packs: Navigator voices, glasses packs, and character colors. 

Reminder: any customization DLC that players purchased for the original Persona 4 Arena will automatically be unlocked for P4AU. Please visit http://atlus.com/p4au/dlc/ for full details about downloadable content. 

P4AU is available now for $59.99, and every pre-order and launch copy will include the inflatable Teddie Bop Bag and Set #1 of the Persona Tarot Cards while supplies last. (Set #2 is included in the upcoming title, Persona Q). Launch details, tutorial videos and more are available on the official website, http://www.atlus.com/p4au